Reach out to your customers using SMS

TLDR; Reaching out to customers using SMS should not be that difficult. Keep your intent and messaging clear. Here is an example how.

Photo by Markus Spiske on Unsplash

Who does this apply to ?

If you run a business of any kind and you want to reach out to your customers, this applies to you. Let us take a restaurant for example.

Say you want to offer a 50% discount (!) to some customers on a particular day. How do you currently do it ? Email perhaps, or google ads. This could work, but I believe SMS is the best way. Its personal, instant and specific.

There are obviously many companies who abuse SMS, but that is a subject for a later date. The key is to keep the messaging very clear and intent specific.

Keep the offer simple

Here the offer is simple — 50% off, thats it. No conditions attached. Also make it simple to redeem, for example by clicking a link or by replying to it.

Could not be simpler.

I want to use this, what next ?

If you already have a website or app, and have the appetite to build this on your own, you can use a variety of APIs like Twilio etc to build this. Or you could use a CRM software to do this for you.

Need more information ?

Connect with me on supratims@gmail.com and I will be happy to help.